Vibrant contrast. Vivid colors.
Amazing brightness. Piercing contrast. Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™.
Discover the X90L with an expert
Picture and sound precisely aligned Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see.
All features
The entertainment you love. With help from Google Google TV TM brings your favorite content from across your apps and subscriptions and organizes them just for you. 1
Picture
Game time. Be invincible. Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today s games. Pair with PlayStation®5 for absolute immersion. 27 Screen image simulated.
Sound
Beautifully designed to compliment your viewing experience Focus on the big picture with our minimalist design that fuses screen and bezel into a single slate. 16
Smart
Designed with the environment in mind Sony TVs are engineered to deliver stunning design with the environment in mind.
Gaming
Lose yourself in pictures full of amazing contrast and real-life depth. A newly designed local dimming structure powered by Cognitive Processor XR™ brings scenes vividly to life.
Design
Contrast intensified. Depth amplified. XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.
Eco
Over a billion colors reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide color spectrum delivers natural shades in every detail.
Amazing brightness. Piercing contrast.
More vivid colors and realistic than conventional TV
Picture and sound precisely aligned
XR Clear Image reduces noise utilizing zone division and dynamic frame analysis, and minimizes blur. 12,13
The entertainment you love. With help from Google
Noise is reduced, making broadcast and online videos much clearer and easier to view.
Game time. Be invincible.
Blur is minimized so action stays smooth
Beautifully designed to compliment your viewing experience
Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail. 12
Designed with the environment in mind
XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.
Picture
Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position.
Crisp and bright, enhanced Full Array LED
XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®. 8
Contrast intensified. Depth amplified.
Voice Zoom 2™ detects voices, analyzes them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.
Extended color volume, now see every shade and hue
With Acoustic Multi-Audio™, it feels as though sound is coming from the right place in the scene, precisely matching visuals. Far more immersive than conventional TVs where sound comes from beneath the screen.
Less noise. Less blur. More clarity in every picture.
XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®. 8
Everything upscaled close to 4K quality
Voice Zoom 2™ detects voices, analyzes them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.
Intelligent motion processing for smooth, fast-moving action
With Acoustic Multi-Audio™, it feels as though sound is coming from the right place in the scene, precisely matching visuals. Far more immersive than conventional TVs where sound comes from beneath the screen.
All features
XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®. 8
Picture
Take entertainment further by pairing your BRAVIA XR™ TV with Sony audio equipment. You ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.
Sound
With Acoustic Center Sync, you can turn both your compatible BRAVIA™ and the soundbar into a center speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment. 11
Smart
Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound. 8,11
Gaming
Browse 700,000 movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you. 1
Design
This is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by our TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room. 2,3,9
Eco
With BRAVIA CORE™ Calibrated Mode, all movies including IMAX Enhanced™ titles automatically adjust to the optimal picture settings for an outstanding home movie experience. 9
Sound
Featuring an array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV preserves the director s intent. And as it s Calman Ready, creators can even professionally calibrate it for use in production edits. 8,9,23
Synchronized. Sound and picture harmony.
This is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by our TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room. 2,3,9
All your entertainment upscaled to 3D surround sound
With BRAVIA CORE™ Calibrated Mode, all movies including IMAX Enhanced™ titles automatically adjust to the optimal picture settings for an outstanding home movie experience. 9
Clear Voice. Precise dialogue.
Featuring an array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV preserves the director s intent. And as it s Calman Ready, creators can even professionally calibrate it for use in production edits. 8,9,23
What you hear matches what you see
This is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by our TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room. 2,3,9
All your entertainment upscaled to 3D surround sound
Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say Hey Google to get started. 1
Clear Voice. Precise dialogue.
Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who s at the front door, and more. 1
What you hear matches what you see
Connect your Alexa enabled devices for seamless hands-free control of BRAVIA™. With Alexa, you can power up your TV, change channels, control volume and more. 20
All your entertainment upscaled to 3D surround sound
Stream from your device. Easily cast movies, shows, photos, and more from your phone right to your TV. 21
BRAVIA and Sony Audio, the dream team
Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room. 15
Acoustic Center Sync
